Rajiv Gupta
Retail
LeagueOne is official retail marketing partner for Focus 2007
ASSOCHAM has appointed LeagueOne as the official retail marketing partner for Focus 2007, a global summit on entertainment and media, scheduled for December 19-20, 2007.“We as a retail marketing partner give a special advantage to the participants at the...
Retail
Alyque Padamsee becomes Leagueone communicator
Ad whiz Alyque Padamsee has joined team Leagueone as its brand, strategy and communications advisor.Padamsee said, “For years, advertisers have wanted to impact customers with audio-visual force at the point of purchase. Now, at last, Leagueone offers the marketing...
Retail
Products speak from within the store
The modern consumer is smart and conscious; trying to change his/her buying behaviour is a challenge for advertisers. Other than the message, it is the medium that enables the facility of recall. In-store displays are an incubating medium that...
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Latest News
How FMCG companies are rethinking packaging to become eco-friendly
More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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