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Rahul Sharma

Trend Mapping: How the retail sector uses social media to drive sales

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...

Big on offline, Yu sees 50 pc sales from brick-and-mortar stores

After almost a year of selling online, Micromax subsidiary Yu Televentures is now expanding its presence in the offline market and expects 50 per cent of its sales to come from the brick-and-mortar channel this year. According to a PTI...

Micromax ex-chairman to sue firm for Rs 700 cr

The former chairman of Micromax Informatics Ltd, Sanjay Kapoor, has threatened to file a claim of Rs 600-700 crore against the company. Last year, Kapoor had resigned from his post two weeks after he was served a termination notice by...

Sleek Wax: On a route to success

  What is your professional background? I became an entrepreneur at age 20, at that time, I was studying and simultaneously learning the ropes of the new business. I inherited it from my father, R C Sharma who was my mentor...

After Xiaomi, Micromax’s YU goes offline

Smartphone maker YU Televentures has said that it has partnered with Reliance Retail to sell its devices offline. Micromax, which launched YU last year as an online-only brand, will now sell Yuphoria, Yureka Plus and Yunique handsets across 30,000 retail...
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Former HUL CEO Mehta teams up with PE fund L Catterton for India-focused JV

Mehta will serve as the executive chairman of India for the vehicle from 4 April onwardsMumbai: Former Hindustan Unilever...
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