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Prasun Basu

FMCG sales in June at pre COVID-19 levels helped by rural, traditional channels: Nielsen

The Indian industry has a delayed recovery in comparison to other countries, but the FMCG sector has touched pre-COVID-19 level sales in June primarily helped by a rebound in rural consumption and sales from traditional channels, said data analytics...

Demonetization woes: Stock accumulation, production cuts worry FMCG sector

With limited liquidity in the economy following the Government's demonetization move, the fast-moving consumer goods (FMCG) sector is resorting to production cuts due to accumulation of stock. After Rs 1,000 and Rs 500 notes were banned by the Government on...

Rural retail market in India to grow tenfold in next 15 yrs

The Indian rural market is expected to grow more than tenfold to become a $100 billion opportunity for retail spending in the next 15 years, The Nielsen Company has found.Details of the findings were unveiled at Nielsen’s flagship Consumer...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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