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Prashant Verma

Brands bet on digital strategies to boost online sales in festive season

Several companies across sectors are expecting the online shopping momentum to continue in the wake of the COVID-19 pandemic and have started focusing on digital strategies for the upcoming festive season, officials said on Friday. According to a PTI report:...

Grofers launches loyalty program ‘Smart Bachat Club’

Low-price online supermarket Grofers has launched a membership subscription based service for its customers, 'Smart Bachat Club' this month.According to a ANI report: It is the first loyalty program of its kind for any online grocery player in the...

Grofers crosses 50,000 daily orders

Grofers, known as an on-demand e-commerce mobile application has managed to cross 50,000 daily orders. The portal has not only provided a platform to the running and upcoming entrepreneurs, but has revamped its old strategies to promote the key...

Fashionable Tale of 2 Cities

Mumbai and Delhi, the two cities made radically opposite statements as they hosted two top-rated fashion weeks of India. While Mumbai went realtime, Delhi was futuristic. Fashion expert and ex-Miss India, Meher Castelino, analyses the two events and brings...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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