Prashant Singh
Retail
Paytm to boost customer experience, acquires Shifu
Mobile wallet and e-commerce firm Paytm has acquired consumer behaviour prediction and recommendation platform Shifu, to enhance customer experience on its platform.
Delhi-based Shifu, run by Signal Inc., mines the smartphone usage patterns of users and makes personalised recommendations to...
Beauty & Wellness
Rural market to grow ten times in coming years
According to a market study conducted by research firm, Nielsen, the Indian rural FMCG market will touch $10 billion mark by 2025. The report findings reveal that the rural consumer is no longer just experimenting with urban products, but...
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Latest News
Retail Tracker: Store launches surged 44% in Q4 FY 24, East saw double growth
The fourth quarter of the FY 2023-24 also saw funds raised worth over Rs 1,100 crore by several D2C...
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