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Abof to introduce fast fashion brand Forever 21; eyes 3x growth

Aditya Birla Group’s e-commerce portal abof, which is known for introducing athleisure fashion brand SKULT by Shahid Kapoor, will be soon launching Forerver 21 on its portal. President and CEO abof.com, Prashant Gupta told Indiaretailing Bureau on the sidelines of...

IFF 2017: India Business of Fashion Report launched, says Indian fashion retail to grow at CAGR of 9.7 pc

The most awaited India Business of Fashion Report 2017 was launched at the India Fashion Forum 2017 which is being held at Renaissance Powai by a panel of eminent leaders of the Indian fashion industry. The Panel included J...

Abof eyes three-fold growth; 15 per cent market share by 2020

Aditya Birla Group's online shopping portal abof.com aims at growing business by three times in the current fiscal which will help reach its target of achieving 15 per cent market share by FY2019-20. "In the current fiscal (2017-18) we expect...

Aditya Birla's Abof debuts on Amazon Fashion

Making this the brand's first foray outside its own portal, customers across the country can now easily discover and buy a wide range of abof's latest apparel collection on Amazon Fashion. According to a ANI report: Crafted for millennials, Abof...

Aditya Birla Group's abof.com bets on personalised shopping content

Aditya Birla Group's newn venture abof.com (all about fashion), an online one-stop fashion portal for apparel, footwear and accessories for men and women, wants to differentiate itself. It wants to customise the shopping experience for its consumers, keeping in...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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