Phygital
Food & Beverage
Roastea: Using IoT to track customers’ beverage consumption habits
The total addressable market for hot beverages is estimated to be 50,000 crores, while the total addressable market for vending machines in numbers is estimated to be 1,25,000 crores. This made it apt for the founders of Roastea to...
In Focus
Why the ‘why’ matters in phygital experiences
Experts from brand consultancy Landor & Fitch share insights on digital, design and why doing it all with purpose is critical to making tech-enabled experiences work for a business as well as its customers
New Delhi: Digital has merged seamlessly...
Fashion & Lifestyle
Zivame’s online success story leads the way for other online retailers to enter the O2O space
Lavanya Pachisia, chief operating officer – Zivame shares the brand’s online to offline journey and learning over the yearsNew Delhi: Zivame has been one of the most early entrants to enter the offline space post creating a niche for...
Fashion & Lifestyle
For Being Human, Salman’s Khan birthday campaign was a blockbuster
Apparel brand Being Human was able to achieve record-breaking sales through online channels in the days surrounding the Bollywood actor Salman Khan’s birthday which falls on 27 DecemberNew Delhi: Apparel brand Being Human Clothing clocked record-breaking e-commerce sales from...
Spotlight
The Blockchain Benefit
Blockchain can be a powerful enabler for businesses with advantages for consumers as wellBy Kalpana BBlockchain has the potential to impact businesses and society by providing a secure, direct way of exchanging anything of value, such as money, intellectual...
Leaders Ink
Making it click with the Gen Z
Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying powerAmit SrivastavaMillennials may have dominated the global population over the past few years,...
Consumer Durables & IT
Samsung inaugurates its largest experience store in North India
Spread across 3,500 sq. ft., the new Samsung experience store is at Connaught Place in DelhiNew Delhi: Electronics brand Samsung India inaugurated its largest premium experience store spread over two floors across 3,500 sq. ft in North India at Connaught...
Retail Hub
Eyewear brand John Jacobs rebrands with a new outlook
With seamless UX in mind, John Jacobs has recently rebranded itself focusing more on phygital capabilitiesAnurima DasJohn Jacobs enters a new era with their changed brand identity, where their tone, style, flair, and look has been transformed to reflect...
Case Studies
Being Omni-Channel: How Being Human became truly phygital with the help of GreenHonchos
How partnering with GreenHonchos helped Being Human successfully integrate its entire offline-online backend and offer seamless omnichannel experiences to its customers.Casualwear brand Being Human holds the customer at the centre of all decisions. The team not only wants to...
Big Grid
Changing dynamics & consumer shifts of the home retailing industry towards phygital
Home retailing has always remained a major part of the overall retail industry. Over the years, this segment has witnessed numerous innovations, with furniture renting and online furniture buying being the most recent trends.
These changes can be attributed to...
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Latest News
Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle
The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...
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