Phoenix Marketcity

Retail in India is an incredible assortment of formats. Over the last decade, the concept of shopping has undergone a sea change in terms of format and consumer-buying behaviour. Along with the increase in disposable income, brand consciousness, development and modernisation of...

For more than 21 years, U.S. based personalized experiential toy retail brand Build-A-Bear has been sharing hearts and bear hugs globally, and after a long wait, Tablez - the retail arm of LuLu Group International, has launched the first...

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. The rest is, as they say, history as Indian shoppers slowly but surely developed a penchant for...

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not making this up. This happened at Phoenix Marketcity, Bengaluru. The brand in discussion here is...

India has some 400-odd small and big shopping centers with approximately 75 million sq. ft. of retail space–primarily spread across in and around metropolitan cities, tier 1 and 2 markets. Pushed by developers, Indian retail companies with multiple formats...

Fashion plays an important role not only individually but also in society. It allows us to define our own style and personality, outline us as individuals and opens doors of acceptance in modern society.With the rising importance of fashion...

Such is the growing mall culture in India that 34 new shopping malls, covering 13.6 million sq. ft. area, are expected to come up in top eight cities by the year 2020… No mall today can afford to operate in...

Developed by Island Star Mall Developers, Phoenix MarketCity is spread across a total built up area of 1.4 million sq.ft. and has a gross leasable area of 9,70,000 sq.ft. It boasts of a nine-screen PVR multiplex spread across 85,000...

The idea of adding major Family Entertainment Centres (FEC) has in malls been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. They substantially...

No matter how far and deep the web of e-commerce across the globe, the allure of brick-and-mortar retail appears to endure. Not much, it seems, can replace the experience of shopping in a physical space. Discounts - the raison...