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Purple Style Labs acquires Pernia’s Pop Up Shop

Purple Style labs (PSL) a Mumbai headquartered premium fashion platform has acquired Pernia’s Pop Up Shop (PPUS), a leading multi-brand e-commerce website which houses over 500 of India’s pre-eminent designer brands. The platform is a market leader in e-commerce...

Pernia’s Pop Up Shop partners with Purple Style Labs for future expansion

Pernia's Pop Up Shop (PPUS), the leading online fashion store offering a wide range of luxury Indian designer brands, has partnered with Purple Style Labs (PSL) for business growth and expansion across all modes of retail channels.The joint venture...

Pernia's Pop-up Shop to raise funds

Pernia's Pop-up Shop (PPUS), an online fashion store for men and women, started in the year 2012, is in advanced talks with investors to raise its first round of funding of around US $1 to 1.5 million towards marketing...

Expert Speak: The evolution of India's luxury fashion e-commerce market

India is the fastest growing e-commerce market in the world. The country's e-commerce market was worth about US $3.8 billion in 2009, it went up to US $17 billion in 2014 and to US $26 billion in 2016. This figure, according...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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