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Pawan Sarda

Big Bazaar explores Voice Search to give best offers to consumers

Big Bazaar, the flagship hypermarket retail chain of Kishore Biyani-led Future Group, has worked with Google to create Smart Search in June 2017, where anyone who searches with a prefix of Big Bazaar on Google is offered exclusive offers which can be redeemed...

Big Bazaar goes Omnichannel to attract Millennial consumers this sale season

It’s that time of the year when Big Bazaar – Future Group's flagship hypermarket chain – unites the entire country with the festival of shopping. Big Bazaar, the pioneer of celebrating mega discounts and sale during Independence Day since 2006,...

fbb to introduce ‘Watch Now, Buy Now’ fashion event

fbb, the fashion destination of Future Group, is launching India’s first ever 'Watch Now, Buy Now' fashion event on April 06, 2018. This is a first of its kind event where shoppers can watch the models walk the ramp...

Big Bazaar organises one of the world’s first 24 hours of Facebook Live Shopping Carnival

Celebrating the 12th anniversary of ‘Big Bazaar Sabse Saste Din’, Big Bazaar is all set to make this Sabse Saste 5 Din larger than life. Big Bazaar will organise one of the world’s first 24 hours of Facebook Live...

Top 5 retail digital marketing strategies

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can...
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Raymond has plans for opening stores in temple towns: CBO Debdeep Sinha

Debdeep Sinha chief business officer for apparel at Raymond Ltd. speaks about the company’s expansion plans, Raymond’s propriety fabrics...
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