Parle G

Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favourNew Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...

Biscuits major Parle Products on Wednesday said it will donate three crore packs of biscuits in the next three weeks, specially to the needy people through government agencies with the country going for a 21-day lockdown due to coronavirus...

After the successful completion of the first phase of their joint distribution effort, Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the Beverage...

India’s leading manufacturer of biscuits, confectionary, snacks, cakes and rusks, Parle Products, and, the country’s major fruit juice manufacturing company, Manpasand Beverages, have entered into an exclusive tie-up. It is a one of its kind partnership in which the...

According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now."We will be...

The demonetisation drive has eaten into the growth momentum of the biscuits sector, which has seen sales fall by up to 1.5 percentage points, according to market leader Parle Products. "Biscuits as a category saw growth of about 5 per...