Ombré Lane
Fashion
The changing definition of women’s formal wear in India
For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But with changing times, and changing demographic and psychographic profiles of Indian consumers, retailers are beginning to adapt to global...
Fashion & Lifestyle
‘Ombré Lane was launched after months of careful research on the Indian working woman’s body type’
As per a BCG-Facebook study, the online fashion market in India is poised to reach US $14 billion by 2020, with the women shopper share increasing from 39 percent to 48 percent. The modern women’s western wear is set...
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Latest News
How FMCG companies are rethinking packaging to become eco-friendly
More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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