Nyden

H&M launches luxury fashion brand Nyden targetted at Millennials

Indiaretailing Bureau - January 8, 2018

H&M will launch an affordable luxury label called Nyden in early 2018.Called Nyden, a hybrid of the Swedish words for ‘new’ and ‘it’, the line will be led by Oscar Olsson, who has worked at H&M since 2013.Nyden will...

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