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Brands fight it out on the FIFA field

Months before FIFA 2010 kicked off, various brands started their own competitive marketing race. The brands represent all fields of the market, from apparel, to banks, to drinks and more and still more... The official drink partners for...

Nike has new VPs in China & N. America

Nike, Inc. recently announced its new geographic leadership in Greater China and North America as a continued effort to drive and accelerate growth in Nike’s largest geographic markets. The company announced that the Nike veteran Craig Cheek...

Nike Wimbledon Lookbook 2010

US based sportswear brand, Nike, created the looks and style of four star tennis players who represented the brand at the ongoing Wimbledon matches. The apparel and accessories designed by Nike have been a great mix of functionality and...

Eco-friendly kits for Man Utd by Nike

The new Manchester United club kits, by sportswear brand Nike, showcase a new design approach intended to maximize performance while minimizing environmental impact. The kits highlight Manchester United’s unique heritage with traditional graphics, while incorporating lightweight design and recycled...

Niketown London relaunched as world’s largest Nike store

Nike Inc has relaunched its flagship Niketown store, on Oxford Circus in central London, following extensive redevelopment that makes it the largest Nike store in the world. The relaunched store covers an area of approximately 42,000 sq.ft over four...

May the best sportswear win!

Cricket will always be in, in India. But making its presence felt, in a not so subtle way is football. And with the ongoing FIFA World Cup the popularity is on an exponential growth. A recent Nielsen Global...

New schemes & prices by shoe portal

bigshoebazaar.com, a leading web portal dealing with shoes and accessories in India, introduced the `One Design Everyday` concept. Everyday a new design of footwear will be displayed on the website with a reasonable price tag to it. The consumer...

Planet Sports Mumbai has a new concept

In sync with it`s aggressive expansion plans, Pantaloon Retail India Limited (PRIL), opened its new concept Planet Sports store at Growel Mall, in Mumbai. Spread over 6000 sq. ft., this new concept store has been laid out on the...

Organic Exchange now Textile Exchange

Organic Exchange (OE), the non-profit which has helped drive global sales of organic cotton apparel and home textile products to an estimated $4.3 billion in 2009, will announce its expanded role as the organization driving development of the global...

Arvind Ltd opens 5th BIG Megamart

Megamart, a pioneer in value retailing and the retail arm of one of India’s largest integrated textile manufacturer and leading retailer, Arvind Ltd has launched its fifth BIG Megamart in Thane located in Big Mall, Ghodbunder Road. The other...
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Ajio unveils ethnic collection Inspired by Netflix series Heeramandi: The Diamond Bazaar

Launched under Ajio’s House of Ethnics, the limited-edition collection will offer over 250 stylesBengaluru: Reliance Retail’s fashion e-commerce platform...
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