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Loyalty programmess must : Bijou Kurien — Understand business drivers: Andre Levermore

“Your loyalty programmes must drive incremental purchase rather than rewarding normal purchase. One must differentiate between frequency and profitability,” said Bijou Kurien, president, Reliance Retail, on the 2nd day of 15th CII Quality Summit, in Bangalore. The summit started...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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