Myntra

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Brandzstorm India Marketing Pvt. Ltd., in partnership with the Lagardère Active Group (French conglomerate) has launched the ELLE handbags collection in India. The ELLE brand is renowned as the quintessence of French elegance and feminine fashion. The brand brings the...

Flipkart-owned Myntra and Jabong have teamed up with leading toy companies like Hamleys, Hot wheels, Funskool, Lego and Barbie to foray into the growing kids category in India's retail industry. According to a PTI report: Myntra has launched toys from...

For quite some time now, the transformational growth of e-tailing globally and in India, has led to the death knell being sounded for offline, brick-and-mortar retailers. While it is resoundingly true that the online challenge has greatly impacted the...

Myntra, India’s leading platform for fashion and lifestyle has launched its own handloom brand ‘Navibhu’ with a view to tap the niche but expanding customer interest in the India Handloom Brand promoted by Ministry of Textiles to support weavers...

Myntra officially launched its CSR initiative in association with the Union Textile Ministry, to work directly with weavers and elevate their economic stature. The initiative also provides an impetus to the Government’s agenda to transform and revive demand for...

Flipkart-owned online fashion retailer, Myntra - which is confident of hitting profitability by the end of this fiscal - was awarded the master distribution and management rights for Spanish fast fashion brand Mango as well as luxury brand Espirit in India...

Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the Omnichannel brands i.e. the brands which have presence both online and offline. Online firms are fast embracing the Omnichannel strategy in...

Mango has opened its first store in Delhi in association with fashion portal, Myntra. The brand plans on opening 25 stores in the next five years, five of them before the end of 2017. Myntra has partnered with select retail...

Myntra, India’s largest platform for fashion and lifestyle has been granted the master distribution and management rights for famed international casual fashion brand – Esprit. This association makes Myntra the first e-commerce player globally, to manage the omnichannel strategy...