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EORS: Myntra records 47 pc y-o-y growth; adds 5 lakh users

The 8th edition of Myntra’s flagship, ‘End of Reason Sale’ concluded with the fashion major recording 47 percent yoy growth and grossing 8X sales over normal days at the end of the four day sale, its highest ever during...

E-commerce companies cash in FIFA World Cup fever

Indians usually 'bleed blue' with cricket fever, but the ongoing FIFA World Cup has the nation donning yellow, green, red and white as Indian supporters cheer for their favourite teams in the team jerseys.According to a PTI report: Sale...

Myntra’s EORS clocks Rs 10 crore in the first ten minutes; 2.4 million items ordered on Day 1 of the sale

The 8th edition of Myntra’s flagship End of Reason Sale, got off to a flying start, with Myntra clocking Rs 10 crore in the first 10 minutes of the sale. 8.75 lakh items were purchased by 2.1 lakh users...

Myntra launches its first wearable device – Blink Go

Myntra has launched its first smart wearable device, Blink Go which has been developed in-house at the Innovation Labs @ Myntra-Jabong.With this roll out, Myntra has demonstrated its capability to design and develop smart wearable devices that are expected...

Myntra expects 8x sales during 8th edition of EORS

Myntra’s End of Reason Sale (EORS) is being held between June 22-25. The 8th edition of the mega fashion sale is bigger than ever with over 6 lakh styles from over 2,500 brands on offer, at discounts, ranging from...

Ananth Narayanan, Chief Executive Officer, Myntra and Jabong

Ananth Narayanan is the Chief Executive Officer at Myntra, the country’s largest online platform for fashion and lifestyle products. He leads the team with a dedicated mission to disrupt and transform the way fashion is sold and consumed in...

Myntra to host 3rd edition of ‘Myntra Beauty Edit’ with 40 new brand launches

The most awaited carnival for cosmetics and beauty products online, ‘Myntra Beauty Edit’ is returning to entice shoppers on May 29-30, 2018.The two-day festival has over 10,000 products on offer from leading domestic and international brands across makeup, perfumes,...

Danish footwear brand hummel looks to gain strong foothold in India

The inventors of the football stud, hummel, have recently stepped into the Indian market. The brand, which has already been running a substantial part of its production from India, has now decided to sell its wares in the country...

Decoding the Future of Online Fashion Shopping with Gunjan Soni

The Indian retail market was estimated at Rs 46,15,000 crore in 2017 and is expected to reach Rs 1,08,58,000 crore by 2027, growing at a Compound Annual Growth Rate (CAGR) of 9 percent, according to the Indian Fashion Report...

European cruelty-free make-up brand 3INA launched online exclusively on Myntra

3INA, (pronounced 'mina') has launched a whole range of make-up on Myntra. 3INA is a cruelty-free make up brand that is born to disrupt.The brainchild of Pablo Rivera and Mark Eve, who worked for two years in pursuit of...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn

Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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