Myntra
Fashion & Lifestyle
Top 5 fashion innovations in the retail industry
Fashion is one of the most challenging retail businesses to run. The product lifecycles are short and lead times longer. Trends that used to be seasonal are now insta-trends. In today's connected real-time world, consumers are more aware and...
Beauty & Wellness
Myntra announces the arrival of the 4th edition of ‘Myntra Beauty Edit’
Myntra is hosting the 4th edition of ‘Myntra Beauty Edit’, the most awaited carnival for cosmetics and beauty products online, from September 4-5. The fourth edition of the two-day mega festival is being complemented with over 30 new brand...
Retail
Online to Offline: Pure play e-commerce firms go physical to woo consumers
While the Internet may have penetrated the heart of India, the hearts of Indians (and their trust) still lies with the physical retailer. In fact, a recent AT Kearney study states that 95 percent of all retail sales are...
Fashion & Lifestyle
Try & Buy Fashions raises US $1 million from Venture Catalysts
Venture Catalysts has announced a pre-series A round of funding worth US $1 million in the world's first real-life virtual trial room, Try & Buy Fashions.According to a ANI report: Backed by prominent influencers from the industry including Muralikrishnan...
Fashion & Lifestyle
‘At MFB, we want to bring in brands which have potential in India’
The Indian fashion industry today is Rs 165 billion, growing at about 11 percent. The online industry itself is between US $4 to 5 billion, which is equivalent to 4 percent penetration in comparison to the other parts of...
Retail
Myntra partners with WebEngage to power their user engagement strategy
Online fashion retail major Myntra has chosen to employ the services of marketing automation platform WebEngage to power their user engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create...
Retail
Myntra acquires end-to-end Omnichannel platform, Pretr
Myntra has announced that it has acquired Pretr, a Mumbai-based end-to-end omnichannel platform for retail. This acquisition will enable Myntra to forge Omnichannel partnerships with brands on its platform and provide a comprehensive solution to retailers to enhance their...
Fashion & Lifestyle
Jabong announces the 4th edition of its ‘Big Brand Sale’; targets 100 pc growth over July 2017 edition
India’s leading online fashion brand, Jabong, has announced the dates of its much awaited Big Brand Sale (BBS). The 4-day shopping extravaganza will be held between the July 27-30, with discounts ranging from 55-80 percent, across all product categories....
Fashion & Lifestyle
PrettySecrets accelerates its growth with its exclusive association with Myntra
India’s stylish, sassy and comfortable brand PrettySecrets is now going to be available across Myntra, Flipkart and Jabong only. The brand has tied up with Myntra to be a part of Myntra’s Brand Accelerator Program.PrettySecrets has seen a month...
Fashion & Lifestyle
Myntra exclusively launches Spanish fashion brand Niza
Myntra has announced the exclusive launch of contemporary, Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs.The launch of Niza marks Myntra’s expansion of its...
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Latest News
Redtape partners with e-commerce enabler Easyecom
This association will empower the footwear & fashion brand to scale up, driving positive and seamless customer experiences
New Delhi: Footwear...
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