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Rise of Indian luggage industry: From utility to fashion accessory

Rise of Indian luggage industry: From utility to fashion accessory

Remember when Hritik Roshan acted as the poster boy of VIP commercials, making all the girls swoon and all...
Myntra launches a musical logo in a bid to create an aural imagery for itself

Myntra launches a musical logo in a bid to create an...

Myntra recently launched its musical logo, adding a new dimension and enhancing its symbolic status as the curator of...
Little M.A.C launched in India exclusively on Myntra

Little M.A.C launched in India exclusively on Myntra

Myntra has announced the launch of the leading professional cosmetics brand, M.A.C Cosmetics, with it’s new collection, Little M.A.C,...
FCUK India to base expansion on market research, align strategy with e-commerce

FCUK India to base expansion on market research, align strategy with...

Premium underwear brand FCUK Underwear is building on the cutting-edge style and design aesthetic of its parent apparel brand...
Usha International targets 50 pc sales growth this fiscal

Usha International targets 50 pc sales growth this fiscal

Usha International is targeting 50 per cent sales growth this fiscal driven by expansion of offline sales points, mainly...
Funding and investments in Indian fashion

Funding and investments in Indian fashion

The fashion and lifestyle sector in India has shaped up rather well since the turn of the new millennium....
Growth of casual wear in India

Growth of casual wear in India

Changing lifestyles, the comfort seeking middle class with high disposable income, and increasing urbanization has lead to casualization of...
Pre-GST sales war: Who performed better?

Pre-GST sales war: Who performed better?

The Goods and Service Tax (GST) rollout from July 1, 2017 ushered in pre-GST sales as many retailers anticipated...
Myntra launches The Game of Thrones collection

Myntra launches The Game of Thrones collection

Myntra has launched a new range in association with the famous HBO television series, ‘Game of Thrones’. ‘Kook n...
Promod ventures into the e-commerce space with Myntra

Promod ventures into the e-commerce space with Myntra

French fashion wear brand, Promod, has forayed into the e-commerce space with its launch on the country's biggest fashion...
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