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Marico appoints Ananth Narayanan to its Board of Directors

Ananth Narayanan, Chief Executive Officer, Myntra and Jabong

Ananth Narayanan is the Chief Executive Officer at Myntra, the country’s largest online platform for fashion and lifestyle products....
Cover Story launches flagship store at Ambience Mall, Gurugram

Cover Story launches flagship store at Ambience Mall, Gurugram

Cover Story, a fast fashion brand for women by Future Style Lab, has launched its flagship store at Ambience...
Myntra's accessories category grows 100 pc; targets 200 pc growth YOY 

Myntra’s accessories category grows 100 pc; targets 200 pc growth YOY 

Myntra has grown its accessories category by 100 per cent and targets to grow YOY by 200 per cent....
Click To Brick: Flipping the script

Clicks To Bricks: Flipping the script

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing...
Leveraging exclusivity in fashion

7 ways in which fashion retailers leverage exclusivity

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on...
E-commerce in 2017: They sold a lot, but how much did they sell as a brand?

E-commerce in 2017: They sold a lot, but how much did...

Online shopping has crossed the realms of being merely a shopping experience. Today, e-commerce companies have turned themselves into...
Myntra records biggest EORS ever; 65 pc new customers and 60 pc sales from Tier 2 and 3 cities

Myntra records biggest EORS ever; 65 pc new customers and 60...

The nation’s most awaited fashion sale, Myntra’s ‘End of Reason Sale’, held between December 22-25 concluded with over 1.7...
Myntra bets on data mining, AI to boost sales

Myntra bets on data mining, AI to boost sales

Online fashion retailer Myntra is using futuristic technologies like data mining and artificial intelligence (AI) to help designers come...
Myntra clocks Rs 5 crore within the first five minutes of the sale

Myntra clocks Rs 5 crore within the first five minutes of...

The 7th edition of Myntra’s End of Reason Sale (EORS) opened at 12:00 am on December 22 to a...
video

WATCH VIDEO: VP, Myntra Fashion Brands, Nihal Rajan on What Makes...

VP & Head of Design – Myntra Fashion Brand, Myntra Designs, Nihal Rajan talks about the various ways to engage consumers and...
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