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Valentine’s Day 2024: Brands bet big on the business of love

As Valentine’s Day 2024 fever catches up, brands expect a 25%-300% growth in revenue or salesBengaluru: Encouraged by robust growth during V-Day last year, leading brands across categories are looking forward to their Valentine’s season becoming more special this year with...

Mars Wrigley India appoints Nikhil Rao as Chief Marketing Officer

Nikhil Rao will be based in Gurugram and report to Mars Wrigley India Country General Manager Tamer KadryNew Delhi: Chocolate and confectionary maker Mars Wrigley India on Friday announced the appointment of Nikhil Rao as its Chief Marketing Officer...

Mondelez elevates India head Deepak Iyer to lead AMEA Business

Deepak Iyer has been elevaed to Executive Vice President and President, Asia Pacific, Middle East and Africa (AMEA) by MondelezNew Delhi: Confectionary major Mondelez International has elevated its India & Southeast Asia head Deepak Iyer as Executive Vice President...

Bournvita rejects social media influencer’s claims of high sugar content

The video has been deleted by the influencer Revant Himatsingka after being served a legal notice by the company, but it was widely circulated on the social media platform New Delhi: Mondelez India-owned health drink brand Bournvita on Monday rejected...

Mars Wrigley elevates India head Kalpesh Parmar to lead Asian business

Mars has roped in Tamer Kadry as the new Country General Manager of India, to replace ParmarNew Delhi: Global confectionery major Mars Wrigley on Thursday announced top-level management changes in its Indian operations with the elevation of Kalpesh Parmar...

Piece of Cake: Pandemic sweetens cake sub-segment, attracts bigwigs

Pandemic-induced acceleration in consumption of bakery items has attracted food majors to venture into the "sweet and convenient" sub-category of packaged cake segment. At present, the industry estimates the sub-segment's revenue generation capacity of over Rs 2,500 crore per annum. In...

Mondelez to donate 71 tonnes of biscuits, chocolates in 12 cities

Mondelez India Foods Pvt Ltd, manufacturer of Cadbury chocolates, on Wednesday committed to donate 71 tonnes of biscuits and chocolates for distribution in 12 major cities in the country amid the coronavirus pandemic. The company has decided to contribute 3,60,000...

Perfetti Van Melle expects to have 25 pc share in confectionery market in next 3 years

Global confectionery major Perfetti Van Melle expects to increase its market share in India to around 25 percent in the next three years, a company official said.According to a PTI report: The company expects to climb the ladder on...

The future of retail competitiveness: Smart sourcing and integrated responsive supply chains

Supply chains in today’s world are continually under pressure for higher performance and lower costs. Companies around the world are turning towards technology to improve operational efficiencies in their warehouses, fulfillment and distribution centers.GreyOrange Pte – an Indian startup...

India pitches for FDI in food processing industry

Pitching for foreign direct investment in the food processing sector, India has asked the US companies to take advantage of its liberalised foreign investment rules, ready made infrastructure and improving business environment. According to a PTI report: A high-powered team...
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Mango launches Barcelona-inspired Summer collection on Myntra

Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability and technology New Delhi: Global fashion retailer Mango...
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