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Meheriar Patel

O To O: What does it take to win the Omnichannel war

The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...

Integrated Retail Strategy: Retail Customer Experience

This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...

Is data the new currency?

Data is an extremely encashable and easy to liquidate asset, making it the most dependable strength for the retail industry in current times…“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran.Data is...

Meheriar Patel, CTO and VP-IT, The Mobile Store, Essar Retail

With over 22 years of core business IT experience, Meheriar Patel is adept at successfully delivering organizational Information Technology and change management solutions. His responsibilities include IT leadership, innovation and adoption across multiple technologies with planned business benefits. From heading...
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Kylie Cosmetics by Kylie Jenner debuts in India

Kylie Cosmetics will be available exclusively in 25 Sephora stores nationwide and online on www.sephora.in.Bengaluru: Kylie Cosmetics founded by...
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