Mantra

In the year 2012, Google unveiled the Penguin Algorithm that was designed to target manipulative SEO practices. This meant that marketers who tried to mislead the search engine algorithms would be detected early and penalized by Google. That was...

Stride was founded in 1999 and redefined the t-shirt market by introducing an extremely trendy, young and colorful collection that have proven popular with shoppers. The brand offers products rated for perfection using high quality fabrics made by in-house...

Forever Fashion is a range of women’s western wear. ‘Style with Attitude is the key mantra of the hybrid global fashion brand with the edge of uniqueness in every masterpiece crafted by its designers. Core Product Offering: The brand offers...

At 32, Faheem Ahmad has carved quite a niche for himself. He’s been with the upmarket Korum Salon for over a year and his illustrious client list already boasts of names like the famous music maestro, Amaan Ali Khan...

Leading loyalty management company, and TRRAIN, Trust for Retailers and Retail Associates of India, has unveiled an innovative whitepaper–Insights into Exemplary Customer Service: Uncovering the Success Mantra, which shares insights on what drives retail associates to demonstrate outstanding service...

After making a significant mark in the men’s mid-segment denim category with WERT Jeans; Famous Fashion is all set to take its journey to the next level by launching its new brand TREW Jeans in the premium men’s denim...

The Indian retail market has gone through a prolonged (and sometimes painful) process of transformation. With rapid development across the country, India has witnessed the emergence of a well-entrenched mall culture over the past decade. However, there are several...

Indian rural markets have strong headroom for growth across most of the  large FMCG categories thus necessitating the need of a powerful Rural Route to Market (RTM) platformHeadroom for GrowthIndia has the largest rural population in the world –...

Innerwear brand Bodycare was established in 1992 by Pawan Hosiery Manufacturing, however, the name Bodycare Creations was coined in 2008. After establishing the brand name, it is constantly updating its designs and has already gained sustainability in the market. The...