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Lux Industries

Fashionable on the Inside: Analysing the Indian innerwear segment

The innerwear market has come a long way in India. From being just a functional wear category to becoming a fashion quotient, the segment has brilliantly created a niche for itself. With the rising incomes, passion for fashion and...

Innovation and portfolio extension to boost sleepwear demand

Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation in product design, product offerings, and new subcategories are the key factors that are helping...

Lux Industries looks to expand exports through foreign tie-ups

Innerwear maker Lux Industries, which exports leading brands like Polo and Byford, is scouting around to expand its export portfolio. The company, which has set up German knitting, Italian cutting and Japanese stitching machinery at its Dankuni plant here, wants...

Lux Industries banks on premium brand ONN to improve bottomline

Hosiery outfit Lux Industries Ltd is banking on its premium brand ONN to improve bottomline, a top official today said. "We are focusing on our premium brand ONN to improve margins. We have ventured into thermals for women and kids...

Lux Group reworks growth strategy; eyes turnover of Rs 2,000 crore by 2020

Kolkata-based hosiery maker Lux Group has reworked its growth strategy to target youth, and expects to clock Rs 2,000 crore sales by 2020, on the back of premiumisation of its innerwear brands and portfolio extensions, a company executive said. "Our...

Keeping it Warm in the Winters with Thermal wear

As people in India get more and more fashion conscious, the rise in thermal wear comes as no surprise. No doubt trendy overcoats and cardigans sell like hot cakes during winters but irresistible outerwear is pushing people to indulge...
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