Lubeina Shahpurwala
Fashion & Lifestyle
Character Licensing: Powerful growth instrument for kidswear brands
Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general public. This category of licensing encompasses properties springing primarily from feature films, television shows, video...
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How FMCG companies are rethinking packaging to become eco-friendly
More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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