Liberty

How Liberty Shoes Ltd., reinvented its online business to emerge as an omni-channel player that is relevant to its customersBy Anurima DasThe journey of Liberty Shoes Ltd. started in 1954 with the founders making just 4 pairs of shoes...

Anupam Bansal is an Economics graduate from Delhi’s Shriram College of Commerce with a background in footwear designing from Ars Sutoria of Italy. After occupying various positions of responsibility in the marketing division, he is currently heading the organization...

The East Indian retail market has been on a growth trajectory since the evolution of new Millennials population. Analysts have attributed this upward swing to the evolving middle-class, rising disposable incomes and growing aspirations for improved living standards, especially...

East India, one of the most conservative markets of India till a decade ago, is breaking shackles across all retail platforms today. Despite being home to a very dense population, the Eastern part of the country missed several glorious...

Customers in emerging cities of Patna, Bhubaneswar, Ranchi, Asansol, and Siliguri, along with Kolkata, want the best – then be it lifestyle, fashion, or health & beauty. The region, which once hesitated to experiment, is now displaying an impressive upward retail...

Footwear industry in India, over the last few years, has seen a change in perception from a basic need based consumption to a fashion and style consumption driven largely by rise in income levels, higher disposable income, growing fashion...

Global marketplace Amazon today said that the seller base on Amazon.in grew by 160 per cent in 2016 from the previous year. In line with its vision to transform the way India buys and sells through its innovations, technology support...

Even as majority of the brick-and-mortar retailers in India have already dived into the lucrative, but challenging, world of e-commerce - either via a tie-up with an online peer or launching their own Omnichannel play - the debate is still on... Who will win the game in...

Change has become the only constant for the retail sector in India. Rapid growth in online retail has meant significant losses for firms trying to woo customers. But, eventually, they are afoot to find ways to cut losses. Offline...