Krishna Rao

Biscuits and confectionery major Parle Products expects its Rol.a.Cola candy to clock sales of Rs 100 crore, accounting for 10 percent of its overall turnonver in the first 12 months of relaunching the brand in India after a gap...

After the successful completion of the first phase of their joint distribution effort, Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the Beverage...

India’s leading manufacturer of biscuits, confectionary, snacks, cakes and rusks, Parle Products, and, the country’s major fruit juice manufacturing company, Manpasand Beverages, have entered into an exclusive tie-up. It is a one of its kind partnership in which the...