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Kirti Sanon

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Tendulkar-backed USPL to launch women's wear

Former Indian cricketer Sachin Tendulkar-backed fashion line company Universal Sportsbiz is targeting aggressive growth with the launch of its third brand. According to a PTI report: The brand, Ms Taken, is the company's foray into the estimated Rs 19,000 crore...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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