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Kashyap Mehta

Integrated Retail Strategy: Retail Customer Experience

This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...
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Scent of success: What’s driving the growth of India’s fragrance market

Indian fragrance sector has grown 11% in the last two years fuelled by several factors… Bengaluru: The Indian fragrance industry is...
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