Kantar Worldwide Report

Kantar Worldwide Report: E-commerce driving the growth of FMCG

Indiaretailing Bureau - September 30, 2016

The online FMCG market grew in value 15 per cent over the last 12 months. E-commerce is clearly outpacing the overall FMCG market evolution providing many opportunities for retailers and brands pioneering this channel. A Kantar Worldwide report titled 'The Future of E-commerce in...

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