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Kantar Group

Learning to Influence Purchase Decisions of Shoppers

Why should one care about shopper insights and how can a company influence shopper's purchase decisions? Addressing the questions, a Master Class on "How To Maximize Sales Per Customer – Increasing the Shopping Basket Size of Each Customer Through...
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Retail Tracker: Store launches surged 44% in Q4 FY 24, East saw double growth

The fourth quarter of the FY 2023-24 also saw funds raised worth over Rs 1,100 crore by several D2C...
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