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Leveraging exclusivity in fashion

7 ways in which fashion retailers leverage exclusivity

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on...
E-commerce in 2017: They sold a lot, but how much did they sell as a brand?

E-commerce in 2017: They sold a lot, but how much did...

Online shopping has crossed the realms of being merely a shopping experience. Today, e-commerce companies have turned themselves into...
Myntra records biggest EORS ever; 65 pc new customers and 60 pc sales from Tier 2 and 3 cities

Myntra records biggest EORS ever; 65 pc new customers and 60...

The nation’s most awaited fashion sale, Myntra’s ‘End of Reason Sale’, held between December 22-25 concluded with over 1.7...
Myntra bets on data mining, AI to boost sales

Myntra bets on data mining, AI to boost sales

Online fashion retailer Myntra is using futuristic technologies like data mining and artificial intelligence (AI) to help designers come...
Myntra clocks Rs 5 crore within the first five minutes of the sale

Myntra clocks Rs 5 crore within the first five minutes of...

The 7th edition of Myntra’s End of Reason Sale (EORS) opened at 12:00 am on December 22 to a...
Myntra expects 60 pc sales from Tier II & III cities in 7th EORS, Targets 25X sales of a normal day

Myntra expects 60 pc sales from Tier II & III cities...

Myntra will soon kick start the 7th edition of the nation's most awaited fashion sale event, Myntra’s End of Reason...
Duke to Expand Brand Locally, Increase Revenue to Rs 500 Crore

Duke to expand brand locally, increase revenue to Rs 500 crore

Ludhiana based Duke Fashions (India) Ltd., a much-favored name in Knitwear is acknowledged today as one of the undisputed...
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.This...
Myntra & Jabong teams up with leading toy companies

Myntra & Jabong team up with leading toy companies

Flipkart-owned Myntra and Jabong have teamed up with leading toy companies like Hamleys, Hot wheels, Funskool, Lego and Barbie...
Jabong forays into the toys segment with the launch of Hamleys

Jabong forays into the toys segment with the launch of Hamleys

E-commerce major, Jabong has announced its foray into toy segment with the launch of Hamleys - the finest toy...
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