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Indian Premier League

Enigmatic Smile releases ad featuring MS Dhoni during IPL season

The latest video is about the firm’s loyalty rewards wallet Single.id and features cricketer MS Dhoni who is the product’s brand ambassador. It will be aired on Star Sports HD during the ongoing IPL seasonBengaluru: Coinciding with the ongoing Indian Premier...

Cybeart inks multi-year licensing deal with Gujarat Titans

Cybeart's chairs will be present in the team rooms as well as in kiosks on the home field where the chairs will function as an experience centre New Delhi: Cybeart, a gaming merchandise company that makes special chairs for video-gaming purposes,...

Gujarat Lions ropes in TVS Tyres as principal sponsor

TVS Tyres, the tyre manufacturer, has been signed up as the principal sponsor of the Indian Premier League team Gujarat Lions, which is owned by mobile handset maker Intex. As a part of this engagement with Gujarat Lions led by...

Flipkart to sponsor IPL 9 on Hotstar

For the ninth edition of the cricket tournament, Star India, which owns the digital rights of the cash-cum-controversy rich Indian Premier League, has roped in Flipkart and eight other sponsors on Hotstar. The brands that have already come on board...

GINESYS implementing IT support for 170 IPL merchandise kiosks

In its third season, the Indian Premier League (IPL) is adding more zeal and leveraging the tremendous buzz around the tournament with cricket-related merchandise. In association with Yog Sport, IPL for the first time has set up nearly 170...

McDonald’s launches new promotional offer

Eyeing big from the ongoing Indian Premier League (IPL) tournament, quick service restaurant chain McDonald’s has announced its new promotional offer — Braveheart Fans. As part of the plan, on ordering a meal from any Mc saving combo (choice...

Gitanjali adds sparkle to the Mumbai Indians

Diamond major Gitanjali Group announced its association with IPL team Mumbai Indians and unveiled the diamond studded ‘Man of the match’ trophy to be presented during the home matches of Mumbai Indians. The two feet tall golden trophy has...

Dabur Glucose associates with Kings XI Punjab

Dabur Glucose, the flagship energy drink from FMCG major Dabur India, has announced its association with Kings XI Punjab as the official team sponsor for season II of the Indian Premier League (IPL), according to a company press release.Announcing...

Orosilber unveils cricket cufflinks

Targeting huge cash in from big games ahead in the form of Indian Premier League (IPL), Orosilber, India’s leading brand for men’s accessories, has launched a new collection of cufflinks for cricket lovers.Made in brass with rodium plating and...

Coca-Cola ties-up with Kolkata Knight Riders

Coca-Cola is to be the beverage partner for the Shahrukh Khan co-owned Kolkata Knight Riders (KKR) for the second edition of Indian Premier League. Sprite, the cola’s clear-lime sparkling beverage brand, will get branding rights on players’ apparel and...
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Retail boom in sacred cities driven by a surge in spiritual tourism

Growing tourism is attracting retail brands to establish a footprint in these potential market  New Delhi: Retail chains are capitalising...
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