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“I am different – I am a flagship store”

Differentiating themselves from the clutter  in this high-tech world can be a daunting task for brands across the globe. Hyundai Capital, the financial giant, tackled this international riddle not only by increasing investments into their online services but also...

Ignore Parking Management At Your Own Loss

Unlike in the past, when mall owners and developers outsourced parking to car park operators, as they did not see it adding much value to their business, technology-oriented mall owners have started seeing definite value in investing in good...

HUL to take P&G’s ‘Olay’ head on

Hindustan Unilever, India's largest FMCG goods company, is moving beyond mass products as the company is planning to focus on the niche, a segment where rivals are getting increasingly competitive. HUL is set to take Procter & Gamble's anti-ageing...

LiCC Jeans partners with Indiabulls

Sri Lanka-based designer denim label, LiCC (Long Island Clothing Company), has opened its first concession in India in partnership with Indiabulls newly-launched retail chain Store One.“By partnering with a company like Indiabulls, we are working with a like-minded organisation...

The Rules of Consumption

Radha Chadha, managing director, Chadha Strategy Consulting, is one of Asia's leading marketing and consumer insights experts. After working with leading advertising agencies – JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia...

Biba Apparels to open 60 stores by ’11; to invest Rs 400 mn

In a step befitting the falling real estate prices, Biba Apparels will take the number of its exclusive brand outlets (EBOs) to 110 in the next three years. “We plan to set up 110 stores pan-India by 2011. These...

IFA bestows BIBA with Most Admired Womenswear Brand

Women ethnic wear brand BIBA was bestowed the honor of Most Admired Womenswear Brand of 2009 by Images Fashion Awards (IFA) in Mumbai.The nominees in the category were womenwear major brands Madame, W, Jealous 21.BIBA collection is available in...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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