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Loyalty programmess must : Bijou Kurien — Understand business drivers: Andre Levermore

“Your loyalty programmes must drive incremental purchase rather than rewarding normal purchase. One must differentiate between frequency and profitability,” said Bijou Kurien, president, Reliance Retail, on the 2nd day of 15th CII Quality Summit, in Bangalore. The summit started...

Shoppers Stop to launch Argos catalogue

Leading retailer Shoppers' Stop will be soon rolling out its brand new offering, the HyperCity Argos catalogue, with the pilot project being launched in suburban Mumbai area of Thane."It will be a pilot for the suburban Mumbai market. It...

Corporate leaders and students engage at Retail Renaissance

SVKM’s NMIMS University in association with Saville Row recently co-hosted a seminar titled “Retail Renaissance”, at Taj Lands End, Bandra, Mumbai.The corporate retail symposium was conceptualised by students of MBA-Retail Management as an event wherein industry experts and leaders...

HyperCITY plans 20 stores by 2009

K Raheja Group's hypermarket chain HyperCITY, is on a major expansion spree. The company is gearing up to invest about Rs.3 billion, to open 20 HyperCITY outlets by early 2009. Currently, there is only one HyperCITY outlet in the...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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