Horlicks

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

Anglo-Dutch FMCG major Unilever on Thursday said strict lockdowns in key markets, including India, have impacted its business growth in the first half of 2020. According to a PTI report: Unilever, which on Thursday announced results for the first half...

FMCG major Hindustan Unilever on Wednesday announced completion of GlaxoSmithKline Consumer Healthcare Ltd''s merger (GSKCH) with itself. The company has received all the necessary regulator approvals along with the National Company Law Tribunal for the merger of GSKCH into the...

Diversified conglomerate ITC is looking at portfolio expansion in its food division to achieve the stated vision of the company of achieving Rs 1 trillion turnover from FMCG.“The ambition set by our Chairman and Managing Director of Rs 1...

India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...

American-Chinese 3D animation action comedy Kung Fu Panda 3 has succeed in notching up brand deals worth Rs 20.3 crore. There are seven brands on board from different categories like banks, food and mobile internet services. The brands associated with...

To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main objective of the campaign was to kick-start the New Year by promoting healthy habits among its fans and followers. Mindshare designed...