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Why are more and more retail brands advertising online?

With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...

ONDC announces Build for Bharat initiative 

The initiative intends to tap into India’s technological and entrepreneurial potential with an expected participation of over 2,00,000 participants representing startups, companies and colleges. New Delhi: Open Network for Digital Commerce (ONDC) has announced a new initiative called ‘Build for Bharat’,...

100 startup apps Google will mentor in 2023

These startups will be the 2023 Class of Appscale Academy that Google runs with MeitY Startup HubNew Delhi: Tech giant Google has announced the 2023 Class of Appscale Academy with the Ministry of Electronics and Information Technology (MeitY) Startup...

How to grow a business 10X online: Leaders share mantras at Shiprocket SHIVIR

Customer conversations, data, online experience and a sharp focus on the niche critical to growing business online say leaders at Shiprocket SHIVIR New Delhi: E-commerce offers an unparalleled opportunity for businesses to achieve exponential growth and reach millions and millions of...

Indian men buying as many beauty products as women: Report

When it comes to purchase of beauty products gender divide is a myth as a new report on Tuesday said that Indian men and women are showing similar interest and buying an average of nine beauty products every month. Today's...

Future of women’s wear online in India

In light of increasing women with more financial independence, the share of women consumers in e-retail is expected to reach 45-48 per cent in the near future. Presenting an overview on the growth factors, consumption behaviour, key markets and...

Online consumer spends to hit $100 bn by 2020: BCG Report

Online consumer spending is expected to grow 2.5 times to around $ 100 billion by 2020 led by growth in e-commerce, travel and hotel, financial services and digital media, says a report.Indians at present spend around $ 40 billion through digital...

CDOs vital to digital reinvention of companies, says Accenture report

A recent global survey of more than 900 executives across 12 industries by Accenture found only 13 per cent companies are positioned to drive both growth and efficiency with digital. Report further states that 64 per cent of the...

Future Group to open 10,000 member-only Easyday stores; eyes Rs 1.5 trillion opportunity by 2022

Leading retail chain Future Group plans to open 10,000 member-only Easyday stores to make it a Rs 1.5-trillion business opportunity by 2022. According to a PTI report; The retail chain has unveiled a 30-year vision, Retail 3.0, by when it...

Digital to drive FMCG consumption worth $45 bn by 2020: Google India

Underlining the rapid growth of digital in India, 40 per cent of consumption in the Fast Moving Consumer Goods (FMCG) segment worth $45 billion will be driven digitally by 2020, a new report said on Wednesday. According to the report...
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Former HUL CEO Mehta teams up with PE fund L Catterton for India-focused JV

Mehta will serve as the executive chairman of India for the vehicle from 4 April onwardsMumbai: Former Hindustan Unilever...
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