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Godrej Consumer Products Ltd

GCPL to drive Good Knight, Hit biz through rural market focus

Godrej Consumer Products (GCPL) is sharpening focus on rural areas to drive its household insecticide business. "By 2020, at an overall company level, we would like to have 40 per cent coming from rural and for insecticide it should be...

Godrej buys hair care firms in Zambia, Senegal to ramp up international presence

The study shows that online shoppers spend 11 pc more time – per customer per year – on main offerings and 250 pc more on hard-to-find, niche items…

Godrej sees no threat from firms tapping naturals market

FMCG major Godrej Consumer Products Ltd has launched a new soap under the brand 'Godrej No 1' based on natural ingredients, even as the company stressed that there is no reason to get perturbed by other players like Patanjali...

Godrej acquires new firm, Strength of Nature

Godrej Consumer Products Ltd (GCPL) has completed acquisition of US-based Strength of Nature LLC after approval from the Federal Trade Commission and US Department of Justice. According to a report in PTI: "The approval has been received and the company...

HUL, Bharti Airtel, Flipkart amongst companies ASCI upholds for misleading advertisements

The Advertising Standards Council of India (ASCI) has upheld complaints against 54 campaigns for misleading advertisements during September out of total 84 complaints received. Of the ads that violated ASCI's code in September, majority were from the health and personal...

Godrej Launches Protekt Range of Personal Care Products

Godrej Consumer Products Ltd's Protekt range of products comprise of a hand sanitiser, three handwashes and a skin spray mosquito repellent. Known to be effective, the Protekt hand sanitiser is alcohol-free that kills 99.9 per cent germs and creates...

Svenska Cellulose Aktiebolaget Eyes India’s Baby Care Market

Svenska Cellulose Aktiebolaget (SCA) has introduced Tempo hand tissues in the Indian market, and to further tap the growing potential in India’s baby care market, it has launched Libero range of baby oil, wet wipes, and diapers that have...

Godrej expands into Africa

Godrej has found opportunity in addressing the concern of hair breaking in Africa. The two most used ethnic hair care products in sub-Saharan Africa are hair relaxers and hair extensions, and the latter are among the highest non-food discretionary...

Godrej Consumer eyes niche hair styling segment

Godrej Consumer Products Ltd (GCPL) is expected to enter the niche haircare market with an acquired global brand — Salon Selectives. It would now be competing against the likes of salon brands such as L'Oreal and Schwarzkopf. GCPL had...

Godrej plans air freshener launch

FMCG major Godrej Consumer Products Ltd. is planning to launch its international air freshener brand ‘Stella' in India. According to the company, if launched, Stella will compete with Procter & Gamble's Ambi Pure. Godrej is evaluating its strategies and...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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