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Fruit of the Loom

Changing dynamics in premium and bridge-to-luxury innerwear segment in India

Innerwear for men and for women is not just a basic necessity but something that shapes the future of their personal hygiene. The Indian Intimate Apparel Industry has evolved for better with time. However, the same industry earlier had...

The global brands that entered India in 2017

India’s promising consumer ecosystem has bolstered its attraction as a top emerging consumer market. The nation, over the past few years, has opened its gate to some of the biggest brands in the fashion world and their success has...

Rupa & Co to sell US brand 'Fruit of the Loom' products in India

Rupa & Company on Tuesday said its wholly-owned subsidiary Oban Fashions Pvt. Ltd. has entered into a licence agreement with Fruit of the Loom Inc., a subsidiary of Berkshire Hathaway Company, to manufacture, distribute and sell innerwear and outerwear...

Fruit of the Loom spinning India dreams

One of the world’s oldest intimate and casual wear brand, Fruit of the Loom, is scouting for partners to begin operations in the country, industry sources told Indiaretailing.Reviewing the lay of the land and the opportunities therein, the brand...
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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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