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Parle Agro to expand Frooti to sparkling fruit juices segment

Parle Agro to expand Frooti to sparkling fruit juices segment

As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is...
Summer of discontent: Fruit drinks battle it out for consumers' wallet

Summer struggle: Fruit drinks battle for bigger market share

A cool battle is raging under the hot summer sun in India. And it's not just the 'cola war'...
Mango Wars: Frooti takes over No 2 slot from Slice

Mango Wars: Frooti takes back No 2 slot from Slice

The three most popular brands of mango drinks are engaged in a tussle to grab the number 1 slot...
Parle Agro sets aside Rs 150 cr for advertising, distribution

Parle Agro earmarks 150 cr for advertising, distribution

Parle Agro, the Indian beverage major,  has decided to spend Rs 150 crore this year on advertising and building...
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