Frooti
Food
Parle Agro eyes Rs 10,000 crore turnover by 2022, to introduce new 'major product'
Beverages major Parle Agro, the maker of popular brands such as Frooti and Appy Fizz, plans to set up a new plant and introduce one more new major product in the next two years as it gears up to...
Food
Parle Agro to enter new categories; eyes Rs 10,000 crore topline by 2022
Leading beverages-maker Parle Agro is planning to enter new categories and ramp up the sales and distribution network for its existing products to achieve its target of clocking Rs 10,000 crore topline by 2022, a top company official has...
Food
Parle Agro to expand Frooti to sparkling fruit juices segment
As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is extending its flagship brand Frooti to the sparkling fruit juices segment.
"In 2005 we launched sparkling fruit juices with Appy Fizz....
Food
Summer struggle: Fruit drinks battle for bigger market share
A cool battle is raging under the hot summer sun in India. And it's not just the 'cola war' between global rivals Coca-Cola and PepsiCo, but a bigger battle involving many more domestic players entering the Indian beverages market.
According...
Food
Mango Wars: Frooti takes back No 2 slot from Slice
The three most popular brands of mango drinks are engaged in a tussle to grab the number 1 slot in India. Slice, Frooti and Maaza are all struggling to dominate the mango drink market and improve their market share.
According...
Retail
Parle Agro earmarks 150 cr for advertising, distribution
Parle Agro, the Indian beverage major, has decided to spend Rs 150 crore this year on advertising and building its sales and distribution to deeper infiltrate rural markets.
The company will spend almost Rs 70 crore on expanding the brand presence in...
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Mango launches Barcelona-inspired Summer collection on Myntra
Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability and technology
New Delhi: Global fashion retailer Mango...
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