Fredrik Widell
Beauty & Wellness
Power of Giving
February is not just about Valentine's Day – Swedish company Oriflame made a point that it is about love and giving as well. The company launched 'Power of Kiss' an initiative towards the overall development and welfare...
Retail
Direct-selling companies hit the country road
Rising purchasing power and changing tastes in the rural areas are increasingly encouraging direct -selling companies to take the road to the hinterland. While the insurance industry has been a big player in Tier-I and Tier-II cities, it is...
Beauty & Wellness
Fredrik WidellFlames of passion
Fredrik Widell, Managing Director, Oriflame India tells Salon India about the challenges and growth of the direct selling business in India and shares some of the experiences of the Swedish company.How has the year so far been for Oriflame...
Retail
Oriflame launches anti-ageing cream Diamond Cellular in India
Oriflame India, a part of Swedish wellness major Oriflame, has launched a new anti-ageing cream Diamond Cellular for women in India. This is the first launch of the variant in Asia-Pacific region. Further, the company has planned to add...
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Latest News
Indus Valley Cosmetics to Invest ₹40 Crores in R&D
The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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