Flipkart

Advertising sector watchdog ASCI upheld complaints against 98 misleading advertisements in October, including those of Flipkart, Air India, Bajaj Corp, AB Inbev India, GlaxoSmithKline Consumer Healthcare, Panasonic, Xiaomi Technology, Vodafone and Bharti Airtel. According to a PTI report: The Customer...

Leading e-tailer Flipkart on Monday formed a group with its subsidiaries Myntra-Jabong and PhonePe and made co-founder Binny Bansal its Chief Executive Officer (CEO). "In the new structure, Kalyan Krishnamurthy is Flipkart's CEO, Ananth Narayanan Myntra's CEO and Sameer Nigam...

India is one of the key growth countries when it comes to e-commerce but it is still at a nascent stage and has a huge potential for growth. The Indian Government's sudden and unprecedented move on November 8, 2016...

Flipkart-owned Myntra is aiming to become profitable by March 2018, helped by a combination of rationalising costs, cutting discounts and introducing more private labels. According to a PTI report: The online fashion retailer, which has crossed a revenue run rate...

CashKaro.com, a cashback and coupon website conducted a survey at a pan India level titled, 'E-shopping Revelations 2016'. The survey was carried out to understand the ever-evolving preferences and behavior of online shoppers. According to the key findings:Amazon.in is the...

India is a massive marketplace where people of all age groups are comfortable with digital transactions, preferring online over offline stores. This trend saw an upswing in the latter half of 2016, more so since demonetization was announced by...

Riding high on mergers and acquisitions, retail players made a strong comeback this year, taking online giants head-on in doling out deals and discounts, and the trend is likely to continue next year. However, the Government's surprise move to pull high...

In a year when change became the only constant for India's retail, both brick-and-mortar and e-commerce majors remained on their toes to decipher consumers consumption behavior and demand. Where 2016 brings to an end, years long wild exuberance by online...

There is a need to increase consumer engagement for their convenience in the online space, says an official of e-commerce platform Flipkart which has revamped its fashion category as Fashion Refresh. The upgrade aims to meet factors like quality, affordability...

The increasing use of digital technologies in buying and selling merchandise for convenience and mobility pushed e-commerce in India to an inflection point in 2016. The rapid growth of smartphones and internet connectivity across the country, especially in tier-II and...