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Elder Health Care Ltd

Elder Health Care ventures into the baby care market

Elder Health Care Ltd (EHCL), the FMCG arm of the pharma major, Elder Group, has entered the Rs1,600-crore baby care market in India. The company has formalised an in-licensing agreement with Germany's personal and hygiene products company, Mann &...

The second edition of the BeYu Fashion Awards

German beauty brand, BeYu, which is being promoted in India by Elder Health Care through an exclusive tie-up between the two companies, recently wrapped up the second edition of the BeYu Fashion Awards in Bengaluru. The two-day fashion event...

Milind Soman represents new men’s line

A new haircolor brand Just for Men was launched in India on May 27 with model and actor Milind Soman as brand ambassador. It has been brought to India by Elder Health Care ltd, which has fast been establishing...
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Nestle India, Dr Reddy’s to form JV for nutraceutical brands in India, other agreed territories

Dr Reddy's will license brands such as Rebalanz, Celevida, Antoxid, Kidrich-D3, Becozinc in the nutrition, and OTC ( over...
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