Dettol
Food
Looking at every opportunity in India to provide full range of products: RB CEO
British FMCG major RB Plc, which owns popular consumer health and hygiene brand Dettol, is "looking at every opportunity" in India to provide its full range of products and the firm is "absolutely committed" to the country, according to...
Retail
Dettol goes global with Amazon’s Global Selling Program
Amazon announced its association with Reckitt Benckiser India Ltd to make the leading consumer hygiene brand, Dettol product portfolio available for customers in US through Amazon’s Global Selling Program.
Reckitt Benckiser India Ltd.’s association with Amazon will help them expand...
Food
Patanjali ranks fourth in the most influential brand list
Yoga guru Ramdev promoted Patanjali Ayurved has been featured among the top 10 most influential brand in India.
Home grown Patanjali bagged the fourth position, Ipsos said in its report of most influential brands.
Interestingly, Patanjali made an impressive entry as...
Food
Reckitt Benckiser expects online sales in India to account 10 pc of total sales
UK-based FMCG major Reckitt Benckiser expects online sales in India to account for 10 per cent of its total sales in the country by 2020.
According to a PTI report: The company, which has an exclusive business partnership with Amazon,...
Retail
Breathe fresh with Dettol's air protect mask
With a promise to protect health, Dettol has stood up as the most trusted brand for the last eight decades. Among the various ranges of antiseptic, handwash, soaps and others, the company has introduced an air protect mask, to...
Retail
The Purse- and Purpose-Centric Retail Approach
Understanding the customers’ mindset in terms of purpose and the size of the purse, and serving them accordingly is the key to successful retailing.
Market and consumer segmentation is as clichéd a management concept as it can get, but I...
Retail
Reckitt Benckiser in makeover mode
In an effort to strengthen its global identity, Reckitt Benckiser, the global household, health and personal care products manufacturer, has announced a complete revitalisation of its brand. As part of the plan, it will introduce the initials — RB...
Retail
Dettol launches new variants
Consumer goods and personal care products manufacturer Reckitt Benckiser has launched a new range of its Dettol soap — Dettol Fresh Soap. The range has been introduced in bar soaps and liquid hand wash category, according to a company...
Retail
Reckitt to opt for green labeling to reduce carbon footprint
Health and personal care products group Reckitt Benckiser has planned to implement an environment friendly option to reduce the carbon footprint of products used by the consumers. The company is preparing to re-label all its products with a green...
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Libas partners with GoKwik to improve D2C customer experience
Through this collaboration, Libas aims to enhance its D2C contribution to its revenue and carve an omnichannel growth path
New...
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