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Traditional Offerings, Modern Methods

Pune-based two-year-old ethnic wear brand, Pareha is employing new-age channels and strategies to win more customers and market shareNew Delhi: The ethnic wear market in India encompasses a diverse array of garments, including sarees, salwar suits, lehengas and kurta-pajamas....

I Just Did It featuring stories of exceptional customer service unveiled at TRRAIN Retail Awards

This is the 13th edition of the book that is brought out every year by IMAGES Group in collaboration with TRRAINNew Delhi: IMAGES Group and Trust for Retailers and Retail Associates of India (TRRAIN) unveiled the 13th edition of...

Youth, Bharat will drive the next wave of growth for Digital Commerce & D2C: Experts

More D2C brands will emerge from tier 2 or tier 3 cities and youth are driving digital commerce with 80% purchases from the channel according to experts speaking at the Internet Commerce Summit in Bengaluru Bengaluru: Tier 2 and tier...

5 ways to leverage the power of ChatGPT in retail

ChatGPT has various uses cases in retail across customer experience, supply chain and market research Artificial intelligence (AI) bot ChatGPT has been making waves across the world with its powerful capabilities. Developed by the company OpenAI led by chief operating officer Sam Altman,...

Zomato Chooses Konnect Insights to Boost Its Customer Experience Strategy

Zomato turned to Konnect Insights to be able to leverage decision-driving data and equip themselves to achieve their CX objectivesMumbai: Konnect Insights, the omnichannel customer experience management platform, announced that Zomato, has chosen Konnect Insights to help it achieve...

Keeping the Customer Happy: The rapidly emerging trends of e-tail

Online retail has come far, from its poor days of having just about only Amazon and eBay in its kitty. Today a vast expanse of brick-and–mortar shops are giving way to a more synchronized avatar of the mouse-and-webpage. Implementation of technology...

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Shilpa Sinha, Chief Marketing Officer, Lakmé Lever leads the marketing strategy for Lakmé Salons and Ayush Therapy Centers. She is dynamic, visionary and full of plans for this growing segment. With Lakmé Lever becoming a subsidiary of Hindustan Unilever...

‘Customer is not an outsider in your business — he is part of it’

Call it a customer service. Consumers are expected to rein in spending this year, and the retail climate favors big-box stores that can offer bargains. But because small retailers can't win price wars, independent retailers need to leverage their...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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