customer loyalty

The whitepaper by Mastercard released at NRF 2023 explores how business experimentation can enhance retailers’ ability to measure and optimize personalization and loyalty initiatives Travel restrictions spurred many consumers to shift their budgets from travelling to shopping amid the pandemic. But...

Progressive Grocer speaks to retailers with hands-on experience in running and developing loyalty programs to find out about the ways of making them into a powerful platform for meaningful engagement with customers and winning their trust in the brand Shibani...

Organizations are wasting billions each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions of loyalty points sitting dormant and the majority of Indian consumers (85 percent) retracting...