customer engagement
Entertainment
Smaaash mulls VR-only arcades in future: Consulting CMO Avanish Agarwal
Avanish Agarwal, Consulting CMO, Smaaash sheds light on business, expansion plans and moreNew Delhi: Established over a decade ago, Mumbai-based entertainment zone Smaaash Fun Gateway Arena Pvt Ltd, which operates 18 centres across India, plans to focus on expansion...
In Focus
We are in early stages of true omnichannel era: Piyush Chowhan, CIO, Panda Retail Company
Piyush Chowhan, Chief Information Officer, Panda Retail Company, Savola Group, Saudi Arabia speaks about technology in retail, its evolution, its challenges and much more…New Delhi: With over two decades of experience in the supermarket, hypermarket and fashion retail, Piyush...
E-Commerce
Myntra launches AI-powered interactive chatbot for customised suggestions
Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...
E-Commerce
Unifying online/offline customers data key for effective retail marketing strategy: Surbhi Juneja, WebEngage
Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country
New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....
Leaders Ink
How barcodes, QR Codes and RFIDs are revolutionizing retail
Reduced inventory errors, increased accuracy, improved supply chain visibility, and enhanced customer engagement are some of the benefits that using barcodes, QR codes and RFID offers retailersOver the years, barcodes, Quick Response (QR) codes and radio-frequency identification (RFID) have...
In Focus
5 ways to leverage the power of ChatGPT in retail
ChatGPT has various uses cases in retail across customer experience, supply chain and market research
Artificial intelligence (AI) bot ChatGPT has been making waves across the world with its powerful capabilities. Developed by the company OpenAI led by chief operating officer Sam Altman,...
Research
Personalizing every customer’s path to purchase
Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone- Store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions.
Click...
Retail
Tips to increase customer engagement in retail
Increasing customer engagement should be the goal of every retailer. In order to accomplish this, retailers need to connect with customers across many channels while keeping an eye on what customers perceive as value, brand consistency and the overall customer experience. That means delivering a unique and personalized experience for customers inside...
Retail
Connected Retail: Redefining customer engagement
Technology continues to evolve rapidly and new innovations come into play. Connected retail is a platform that provides an integrated, digitally enhanced, in store experience that connects with and involves customers at the juncture of the virtual and physical...
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Latest News
Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle
The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...
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