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Channelplay

Field Team Management: Burn the frills and get back to the basics

The biggest complaint I hear from almost all the companies we meet in the course of our business is about the challenge of managing their field sales teams. These teams of TSEs, TSIs, SOs, ASMs etc. are a significant...

Retail marketing agency Channelplay launches store chain management tool

Channelplay, one of India’s leading retail marketing agencies, has launched Hawkeye, a retail-presence management software tool. Hawkeye is designd to give visibility to brands and control the retail investments they make.Tushar Chauhan, Head of Retail Intelligence, Channelplay, said: “Hawkeye...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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