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Biba opens its largest flagship store at Vijayawada

Biba opens its largest flagship store at Vijayawada

The leading Indian ethnic brand, achieved a retail milestone with the opening of its biggest ever store in Vijayawada,...
BIBA launches 2nd store in Aurangabad

BIBA launches 2nd store in Aurangabad

BIBA, the leading ethnic apparel brand has launched 2nd store in the city of Aurangabad, at Prozone Mall. The...
BIBA expands retail presence with 24th store in Mumbai

BIBA expands retail presence with 24th store in Mumbai

BIBA, the leading ethnic apparel brand has launched yet another flagship store in Mumbai, taking the total count to...
Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is...
Women’s Ethnic Wear in India: An Overview

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those...

Retail mapping of promising women’s wear brands in India

The global women’s wear market has shown rapid growth as fashion trends, which are the most important aspects of...
Jabong targets 80 pc sales growth in the new avatar of its Big Brand Sale

Jabong targets 80 pc sales growth in the new avatar of...

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from...
BIBA launches ‘BIBA Ready-to-Stitch Collection’ exclusively on Amazon.in

BIBA launches ‘BIBA Ready-to-Stitch Collection’ exclusively on Amazon.in

BIBA, India’s leading ethnic apparel brand, has entered into a partnership with Amazon India for the exclusive launch of...
Ambience Malls to get new retail mix, women friendly zone

Ambience Malls to get new retail mix, women friendly zone

Benu Sehgal, Retail and Marketing Head, is planning to provide the right tenant mix at the malls and working...
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.This...