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Myntra: Shopping trends indicate a steep rise in kids’ ethnic wear this festive season

Beginning with the festivals of Janmashtami, Eid and Rakhi, Myntra has witnessed a remarkable spike in ethnic wear sales for kids this year. Parents are increasingly shopping for trendy ethnic wear styles and happy colours for their children -...

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

BIBA strengthens its kids wear line; expands with standalone BIBA Girls’ stores

BIBA, the leading Indian ethnic wear brand is on an expansion spree for BIBA Girls’ line. Catering to the increasing demand for quality and premium ethnic wear for kids in the branded segment, the brand has launched two standalone...

15 brands redefining kidswear in India

The kidswear segment is one of the fastest growing segments in the Indian apparel market. The market was worth Rs 59,520 crore in 2015 and accounted for 20 per cent of the total apparel market of the country. It...

Biba Girls Launches AW’14 Collection

Biba Girls is a dedicated range catering to young girls aged between 2 to 12 years, has introduced a fresh adorable Autumn Winter collection of Indian wear for your little divas. The collection comprises of range of tunics, flowy...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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