B Natural

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages, which believes in providing fruit nourishment to its...

FMCG major ITC expects its new collaborations with unlikely partners, including Domino's, Swiggy and Zomato in the wake of coronavirus pandemic and subsequent lockdown opening new distribution channels, to become mainstream in future, according to a company official. According to...

FMCG major ITC is eyeing 10 to 12 percent market share in the packed juices and fruit beverages segment by next year as the company bets on its not from concentrate' range of juices, said a top company official.According...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages, the company said in a statement. ITC forayed into the Rs 2,500 crore premium packaged...

A cool battle is raging under the hot summer sun in India. And it's not just the 'cola war' between global rivals Coca-Cola and PepsiCo, but a bigger battle involving many more domestic players entering the Indian beverages market. According...